What We Do

AI Automation Built Around Your Business.

From social media on autopilot to fully bespoke back-office systems, we build practical AI tools that save local West Sussex businesses real time, every single week.

Every solution is scoped, quoted, and explained in plain English before we build a single thing.

Custom AI Powered Automation Solutions

The Kinds of Problems We Solve

Every build starts with a conversation. But here are the types of systems we've built and can build for local businesses.

Operational Management Systems

Custom dashboards and workflow tools that replace spreadsheets and WhatsApp threads. Track jobs, manage staff, monitor progress - all in one place built specifically for how your business works.

Client & Sales Automation

Automated quote follow-ups, lead capture, CRM updates, appointment reminders, and client onboarding sequences. The sales admin that falls through the cracks - automated.

Reporting & Data Workflows

Automated weekly reports, live dashboards, and data pipelines that give you visibility over your business without anyone having to manually pull it together.

Talking To Your Data

Perhaps you want to speak to your data through a ChatGPT style interface that's connected directly with your own data. Unlock instant access to unseen insights like never before.

Talking To Your Data

Perhaps you want to speak to your data through a ChatGPT style interface that's connected directly with your own data. Unlock instant access to unseen insights like never before.

Out of Office AI Call Handler

Worried about missing bookings out of hours? People do still liek to call, but you're not always available. But we can create AI Assistants that can take bookings, answer questions and take messages. Never miss a call again.

Out of Office AI Call Handler

Worried about missing bookings out of hours? People do still liek to call, but you're not always available. But we can create AI Assistants that can take bookings, answer questions and take messages. Never miss a call again.

Integrations & Connections

Got tools that don't talk to each other? We connect them. Xero, Google Sheets, WhatsApp, email, CRMs, booking systems — if there's an API, we can build a bridge.

Integrations & Connections

Got tools that don't talk to each other? We connect them. Xero, Google Sheets, WhatsApp, email, CRMs, booking systems — if there's an API, we can build a bridge.

The Real Cost of Doing It Manually

What Manual Processes Are Actually Costing You

Discover how our innovative strategies, data-driven approach, and commitment to results set us apart from the competition

Manual Work

Hours lost to repetitive admin weekly

Mistakes from copy-paste and memory

Things fall through the cracks

Staff time wasted on low-value tasks

No visibility without chasing someone

Processes that depend on one person

Growth limited by your team's capacity

Automated with Ettiecus

Those hours redirected to actual work

Consistent, error-free every time

Nothing missed - automated follow-ups

Staff focused on the work that matters

Live dashboards and automated reports

Systems that run whether you're there or not

Growth no longer bottlenecked by headcount

Our Process

How We Go From Problem to Working Solution

Every build starts with a conversation. But here are the types of systems we've built and can build for local businesses.

1. Free Discovery

We start by understanding your business. How it runs, where the friction is, and what's costing you the most time. No pitch. Just questions and honest answers. We'll spend the day with you at zero cost and with no obligation. Where else can you get that service?

2. Proof of Concept

Reduce the risk. We offer POCs at a fraction of the build cost that prove the core automations deliver the value you're seeking, before you commit to ordering the full system. It's an opportunity for both parties to learn how the other operates, building trust before commitments are made.

3. Book Your Build Slot

After the POC proved the value of the automations, and you've experienced the Ettiecus approach to relationships, values, problem solving, building solutions and being a potential partner of ours, it's time to book your build slot.

4. We Design the Solution

We map exactly what we'll build: what it does, what it connects to, and what result it produces. You see the full plan before we build anything.

4. We Design the Solution

We map exactly what we'll build: what it does, what it connects to, and what result it produces. You see the full plan before we build anything.

5. We Build and Test

We build in sprints and keep you updated throughout. We understand that not every single detail can be captured during descovery and design, and that's ok, we don't mind a bit of scope creep. Custom builds can be delivered as quickly as four weeks, but it all depends on complexity. It's about what you and your business needs.

5. We Build and Test

We build in sprints and keep you updated throughout. We understand that not every single detail can be captured during descovery and design, and that's ok, we don't mind a bit of scope creep. Custom builds can be delivered as quickly as four weeks, but it all depends on complexity. It's about what you and your business needs.

6. Ongoing Support

After launch we stay involved. Monthly check-ins, tweaks, improvements, and support whenever you need it. The relationship doesn't end at go-live. We're your partners, and AI never stands still, and neither will we.

6. Ongoing Support

After launch we stay involved. Monthly check-ins, tweaks, improvements, and support whenever you need it. The relationship doesn't end at go-live. We're your partners, and AI never stands still, and neither will we.

Who We Work With

Built for Local Businesses Where the Owner Still Feels Every Hour

If you run a business where time is tight, admin is constant, tasks are repetitive, and you've wondered whether there's a smarter way - there almost certainly is.

Automated with Ettiecus

Auctioneers

Hospitality & Restaurants

Independent Retail

Trades & Contractors

Health, Beauty & Wellness

Estate Agents

Professional Services

Not on the list? Get in touch anyway. If you're a local business with a repetitive problem, we'll tell you honestly if we can help.

Flexible Pricing

Built Around Your Budget. Not the Other Way Around.

Every business has different cash flow, different priorities, and a different appetite for upfront investment. We don't do one-size-fits-all pricing. Here's how it typically works.

Build & Own

Best for: businesses who want to invest upfront and keep ongoing costs low. You pay for the build outright. You own the system, you control the hosting, and your monthly fee is a modest maintenance retainer on a shorter-term agreement. ✓ Lower monthly commitment ✓ Full system ownership from day one ✓ Shorter contract terms ✓ Hosting costs under your control

Build Now, Pay Monthly

Best for: businesses who want the automation without a large upfront investment. No build fee. Ettiecus absorbs the development cost and recovers it over the contract term through a higher monthly fee. Longer commitment, but zero capital outlay to get started. ✓ No upfront build cost ✓ Fixed monthly fee covering build + maintenance ✓ Full system from day one ✓ Ideal for businesses with strong monthly cash flow

Tailored to You

Best for: businesses who want a bit of both. Part upfront, part monthly - weighted however works best for you. Hosting, software ownership, contract length, and monthly fees are all negotiable. We'll find a structure that works for both sides. ✓ Flexible deposit and monthly split ✓ Negotiable contract terms ✓ Transparent at every stage ✓ Quoted individually after discovery call

Book a Free Discovery Call

Every custom build is quoted individually following free discovery. Pricing reflects the complexity of the build, the contract length, and the payment structure you choose. There are no hidden costs and nothing is confirmed until you're happy with every number on the page.

Book a Free Discovery Call

Every custom build is quoted individually following free discovery. Pricing reflects the complexity of the build, the contract length, and the payment structure you choose. There are no hidden costs and nothing is confirmed until you're happy with every number on the page.

FAQs

We’ve Got the Answers You’re Looking For

Quick answers to your AI automation questions.

How much does a custom automation build cost?

How long does a custom build take?

Do I need to know what I want before I call?

Will the automation work with the tools I already use?

What's the ongoing cost after the build?

Can I start with Ettie and add custom automation later?

What about exclusivity? I don't want you working with my competitors.

Will my automation become outdated as AI develops?

Ready to Talk AI Automation for Your Business?

Book a free call. We'll look at how your business currently runs, hear your pain points, ask lots of questions and, importantly, listen. No obligation, just people talking business.